What is user experience really? Simply put, it is an important part that informs the design of any product or service. This can include websites, publications, applications, whatever communication platform that you develop as part of your marketing and communications endeavours to connect to your target audience. It is a deep understanding of your audience, what they need, what they value, their abilities, and also their limitations.
Why is it important you may ask? It takes into account the business goals and objectives. UX best practices promote improving the quality of the user’s interaction and perceptions of your product or related services. To have successful marketing and communications tools that ensure that you’re hitting all the crucial touchpoints when it comes to your target market, UX should also be the bases of everything.
Don Norman, inventor of the term “User Experience” explains the bases of the term as follows; “No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service – from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly.”
The relationship between all of the different factors that contribute to good UX is represented very well in Peter Morville’s User Experience Honeycomb. “Value” is at the centre of everything related to UX. Users need to find their experience with your communication or content on various platforms valuable and informative.
So are you looking for a website, publication, marketing collateral that fully consider your target audience’s profile? Marketing and communications solutions which fully anticipate and respond to what your target market needs and values?
Let us create effective and impactful communication tools cognisant of UX for you.