Let the basics be your guiding light, always!

In this ever-changing communications and technological climate, continuous advancement is key. Moreover, for digital marketers, this means SEO and digital strategies need to adapt quite rapidly. It's almost infeasible and incredibly tedious keeping up with the whims of web crawlers;

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UX

There’s Value in User Experience (UX)

What is user experience really? Simply put, it is an important part that informs the design of any product or service. This can include websites, publications, applications, whatever communication platform that you develop as part of your marketing and communications

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Sometimes show is better than tell

Now no one could ever convince me that words are less than. Words are important, but more important is tone, which infuses dynamism and colour to the words. A language is a powerful tool for directing and manifesting energy into

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Tell your truth; make your story work for you

A tale well told is worth a thousand facts. Couple that with digital technology, social media presence and presto, your brand story is reaching your target audience where they are. The goal is to create a personal brand that resonates

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Finding your brand’s digital sweet spot

First impressions last longer and, therefore, establishing your brand’s identity and validating its capabilities is not an easy task. Pictures are worth a thousand words, and great design is worth a thousand more. However, it takes more than just great

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Spontaneous pathways to innovative ideas

Author, Napoleon Hill once said, "Whatever the mind can conceive and believe it can achieve". When taking into account the various creations and innovations conceived and brought to life lately, one cannot but agree with this sentiment. Take for instance

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Leverage the versatility of your digital presence

Like the em dash to a writer is how one should look at their digital communication tools. Writers love em dashes as much as hunters love Swiss army knives. Like the functional knife, the em dash is perhaps the most

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Introducing M Secure

Congratulations to M Secure on the launch of the new brand. We are very proud to have been part of this exciting and momentous time in the growth of this organisation, from Metro Security to now M Secure and wish

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